December 18, 2009


Gift guides are one of my favorite things around the holiday. Even if the actual gift item isn't the perfect match, they always seem to spark some great ideas. I've put together a little gift guide of some Looc items that should cover a range of women in your life - friend, sister, mother, daughter, grandmother. A few of these babies are going to some wonderful women in my own life for Christmas. Happy Holidays my beautiful Looc loves....xx

Sunshine & Shadow wool with rabbit fur trim hat - $225.
What Goes Around Comes Around skull and bones tee - $80.

Lizzie Fortunate Jewels Small Fortune Vagabond bracelet - $75.
& necklace - $135.

This shirt should be in everyone's closet!
Saint James classic striped sailor shirt - $90

Jennifer Ouellette Animal Print headbands
Leopard & Zebra Narrow - $55.
Leopard & Zebra Wide - $80.

Amulette White Cotton Eyelet Cami - $70.
& White Cotton Eyelet Shorts - $75.

Epice Silk Floral Scarves - $238 each

Lizzie Fortunato Jewels Spirits for Sale Navy & Peach Rope Necklace - $300.

Camillajames atomic spike earrings - $175.

December 11, 2009

a big thank you!

Last night's South End's Holiday Night Out was a huge success - a great turnout, some wonderful new faces, and even put a dent on my own shopping list! So many thanks to Megan and Moria Flynn for organizing the night and to Emily Gallardo (Emily did the calligraphy for my own wedding as an fyi!) for the beautiful job she did on the marketing pieces!

I have to get my act back together and dust off the ol' camera but hope to have a little Looc holiday guide on here in the next few days. Stay tuned....


a completely awful pic of Looc's holiday window taken with my phone

November 30, 2009

TONIGHT!!! December 10th, South End Holiday Night Out!!

It's TONIGHT from 4 to 8pm!!! South End's Holiday Night Out! There are a ton of shops, galleries, and restaurants participating this year so you definitely don't want to miss it!

Come join us at Looc and celebrate the holiday season with some yummy Cava, chocolate chip cookies and a 20% discount on everything in the shop for one night only!!

Hope to see you there!! xx

November 10, 2009

camillajames on Gossip Girl!!

Spotted: camillajames on Monday night's episode of Gossip Girl!!
The crystal cascade necklace is available now at Looc!!

November 05, 2009

Tila March in NYTimes!!

Check out the article in the New York Times on the Tila March taupe suede boot available now at Looc!! Size 36-41 $485.

October 19, 2009

This Week at Looc!

Exciting news - Our South End boutique is getting a temporary little makeover to play a part in one of the movies filming here in Boston. Details will hopefully be posted later this week so make sure to check back in!
Bad news - Looc will be closed from Monday, October 19th through Friday, October 23rd and re-opening with regular business hours on Saturday, October 24th. We apologize for any inconvenience. Please feel free to email the store at with any questions during the week.

Great news - There will be some gorgeous new FALL/WINTER 09 pieces from Nili Lotan, Christina Lehr, What Goes Around Comes Around and New Scotland coming into the store!!!

See ya next week!!

August 11, 2009

July 23, 2009

lizzie fortunato strikes again!

check out these gals and their wild wild west road trip. get even more excited for their fall 09 collection chez Looc. gotta love 'em.

July 16, 2009

party pics

Here are some party pics from the Dress for Success Fashion Benefit held at Nine Zero Hotel, and sponsored by Boston Magazine, Ken Oringer's KO Prime, and yours truly. It was a great success - thanks to all attended!

July 08, 2009


Looc's Summer Sale has kicked off!!
Come in today and
Enjoy 30% off
ALL Spring and Summer clothing!!

June 23, 2009

This Thursday!!

Don't forget to RSVP if you haven't already to the Dress for Success Fashion Benefit taking place at Nine Zero this Thursday from 6 to 8pm! Looc will featuring some gorgeous Shakespearean-inspired outfits with the Globe's, Tina Sutton, at the helm. Hope to see you there! x

June 16, 2009

CFDA 2009

What a fun and fabulous night of fashion and celebration. Among the dozens of incredibly dressed insiders, these women really stuck out for me. Thanks ladies.

Lake Bell

Ashley Olsen

And the gorgeous, Ana Lerario of Lerario Beatriz.

pics from

June 03, 2009

They're here!

(no, not something for the store) my Hermes drawer liners have arrived! It was three strikes, you're out for the attempted home delivery and back to the Bal Harbour store they went so had them re-directed to Looc and voila! I can finally put away the piles of folded clothes that have been sitting around the bedroom for the last 2 weeks. i'm simply mad about the scent...i could smell the delicious things the second I opened the fedex box. here is the description so if you're looking for drawer liners, these are your guys. so happy, it was totally worth the wait.

May 27, 2009

Join Us for A Midsummer Night's Scene!

I am thrilled to be a part of this benefit for Dress for Success along with Nine Zero, Ken Oringer and Boston Magazine! Please join us all and make sure to RSVP below as space is limited.

May 14, 2009

oh helena....

you are so lovely.

thanks paris vogue and the selby.

May 07, 2009

adri adorned

Looc's carried local gal, Adriana Unarreal's one-of-a-kind pieces since our launch in 2007 and since have seen her necklaces and bracelets adorn party-goers all around town. Her latest pieces have just arrived bringing with them a spalsh of color - neon to be exact - and new to the collection, the statement earring. I had some fun shooting them on my lucite coffee table over the sea grass rug. Here we are! Cha Cha Cha!

Twisted Short Necklace w/ lagrimas seeds, metal and rhinestone chain,
neon pink and yellow chains and jewel charms

Twisted bracelet with lagrimas seeds, neon orange and metal chains
and jewel charms

Twisted bracelet w/ lagrimas seeds, neon yellow and metal chains,
and green and pearl jewel charms

Dangle earrings w/ swarovski crystals,
lagrimas seeds & charms

Dangle earrings w/ swarovski crystals,
lagrimas seeds & charms

Dangle earrings w/ lagrimas seeds,
chain, vintage charms and jewels

Dangle earrings w/ la grimas seeds, neon beads,
neon rhinestone chains and charms