January 31, 2009

Inspiration: The Duchess

I finally had the chance to watch The Duchess the other day and am now completely inspired by the costumes. The gold brocades, the larger-than-life feathers, the hats, THE FOX (are you kidding me?!?!), the muff (LOVE)!!! I want to BE Keira Knightley in this film just to have these pieces of art on my body. These pictures really do not do justice to what they looked like on screen - the entirety, the movement, the details....you have to watch this film just to see how amazingly beautiful they really are!!!

January 21, 2009

oh yeah...and 50% now at Looc!!

Starting today, ALL clothing is marked down to 50% off!!! Hurry in so Spring can get here already!

January 18, 2009

understated elegance.

I haven't seen an image as inspiring as this one in a long time. No jewelry, no belt or other accessory, no make-up, and all the while, absolutely stunning. There are so many things in this shot that speak to me....just goes to show you how little color can go a long way.

And this one is just for fun and because it's beautiful.

January 15, 2009

Pre-Fall 2009

The Fall 2009 buy is here and I am planning my trip to NYC. While I am thinking about what Looc will look like come September, I am inspired by the collections of these greats. There is so much depth and texture in each of them. Here are my top picks for Pre-Fall 09...


(this first look is my absolute favorite)

Chanel Metiers D'Art

Loving the muff!! (a recent vintage purchase of my own)


Vera Wang

from WWD

January 14, 2009


Augustina is one of Looc's new Spring 09 jewelry designers and I am in love with each and every one of these barnyard animal charm necklaces.

18K gold Rooster, Hen and Horse charm on 24" chain - $275
Sterling Silver Horse, Goat and Rooster charm on 24" chain - $215
18K Rose Gold Horse, Hen and Goat charm on 24" chain - $245

The goat reminds me of a post from Brilliant Asylum awhile back ... Here are some pics posted of goats used in interior design. Embrace your inner farmer.

January 13, 2009


The sale at Looc continues with 30% off all clothing!!

Please contact the store at 617.357.5333 or email info@loocboutique.com
for more information on sale items!

First things first...

I thought I'd start with introducing you to Looc. For many of you, you have already met, but for those of you who have not, here are some shots of the interior to get you more acquainted. Like the ones on the website, these photos were taken by Sadie Dayton and well, they are just too spectacular not to post. I have so many of them so will reveal more from time to time ...

January 03, 2009

Welcome to Looc!

January 2009 marks an exciting time for Looc - a full year and a half in business, a growing base of fresh new designers, and a TON of great press. And with the help of Jessica Sutton, my wonderful, not to mention, gorgeous web designer, and the extreme talents of photographer, Sadie Dayton, we have launched Looc's website, www.loocboutique.com, and I have to say... I am absolutely loving it!

I've had so many calls from people all over the country asking for a website so I am pleased to have this blog along with the site to keep you up to date on new items at the store, events going on like trunk shows and fun cocktail hours, and other happenings at 12 Union Park Street like photos of killer outfits worn by some of my many beautiful customers and really anything else that inspires both me and my store...

So welcome, and if you're in the neighborhood, stop by to say hello!