springtime. 2010.

"As soon as you notice your first wrinkle and your first white hair, sigh with ease. You are well on your way to becoming who you always wanted to be."

Veronique Vienne



photo via www.christinalehr.com

I'm not sure how this quote directly relates to my post, but I love it. And because I work and think in seasons, it is with this new Spring season, I find myself and Looc one step closer on becoming who we want to be. And, the fact that I am absolutely loving every next collection that arrives here at Looc doesn't hurt either. :)

Christina Lehr, Steven Alan, Etoile, Rag & Bone, Ulla Johnson, Nili Lotan, Apiece Apart...
...come check them out!!

Rag & Bone

While many of the lines I carry here at Looc strike a special cord with me on not only a professional level but on a personal one as well, I have to tell you that
Rag & Bone. is. in. a. class. of. their. own.

I've admired this brand pretty much since their launch, but it wasn't until my trip to their NYC showroom for the fall '10 buy this last week when this admiration grew to the uttermost respect - so much so that any worry I had about larger retail stores carrying them too went right out Looc's big French doors.

The greeting. The professionalism. The showroom itself. The presentation. The collection. My mouth dropped and while I get excited to see the new collection from all of my lines, this really set the bar for me. It mattered.

Buying trips are funny. Or should I say, the politics of buying trips are funny. I guess the politics of any business are funny, but the fashion industry is what we're talking about here. I won't get into right now, but sufficed to say the treatment received by different showrooms and designers always seem to be graded on a curve and I'll just say it doesn't seem like everyone is shooting for that A.

All that being said, Rag & Bone Spring 2010 is here! Striped knits, double breasted over-sized blazers, the most perfect black riding pant legging ever - some very cool stuff, people. So come check it out!!

Apiece Apart

One of the new lines arriving here at Looc in the next week or so is Apiece Apart. I am so excited to debut this designer in Boston - well, these two designers, I should say. It's not easy to design a full line of clothing that is about simplicity without it being dull, but rest assured if staple pieces in your closet are your 2010 objective, Laura Cramer and Starr Hout have the answer.

Check out their New York Times write-up to get a better feeling of the line, but make sure to stop by Looc to see it in person!

JANUARY SALE

We're getting ready for Spring 2010 inventory so come help us make some room.....

30% OFF ALL CLOTHING AND ACCESSORIES FROM FALL/HOLIDAY 2009!!!

Find pieces from...

Lerario Beatriz
Christina Lehr
Nili Lotan
What Goes Around Comes Around
Jennifer Ouellette
Ulla Johnson
Steven Alan
and others...

A LOOC HOLIDAY GIFT GUIDE

Gift guides are one of my favorite things around the holiday. Even if the actual gift item isn't the perfect match, they always seem to spark some great ideas. I've put together a little gift guide of some Looc items that should cover a range of women in your life - friend, sister, mother, daughter, grandmother. A few of these babies are going to some wonderful women in my own life for Christmas. Happy Holidays my beautiful Looc loves....xx

Sunshine & Shadow wool with rabbit fur trim hat - $225.
What Goes Around Comes Around skull and bones tee - $80.


Lizzie Fortunate Jewels Small Fortune Vagabond bracelet - $75.
& necklace - $135.


This shirt should be in everyone's closet!
Saint James classic striped sailor shirt - $90


Jennifer Ouellette Animal Print headbands
Leopard & Zebra Narrow - $55.
Leopard & Zebra Wide - $80.


Amulette White Cotton Eyelet Cami - $70.
& White Cotton Eyelet Shorts - $75.


Epice Silk Floral Scarves - $238 each


Lizzie Fortunato Jewels Spirits for Sale Navy & Peach Rope Necklace - $300.


Camillajames atomic spike earrings - $175.

a big thank you!

Last night's South End's Holiday Night Out was a huge success - a great turnout, some wonderful new faces, and even put a dent on my own shopping list! So many thanks to Megan and Moria Flynn for organizing the night and to Emily Gallardo (Emily did the calligraphy for my own wedding as an fyi!) for the beautiful job she did on the marketing pieces!

I have to get my act back together and dust off the ol' camera but hope to have a little Looc holiday guide on here in the next few days. Stay tuned....

xx

a completely awful pic of Looc's holiday window taken with my phone

TONIGHT!!! December 10th, South End Holiday Night Out!!

It's TONIGHT from 4 to 8pm!!! South End's Holiday Night Out! There are a ton of shops, galleries, and restaurants participating this year so you definitely don't want to miss it!

Come join us at Looc and celebrate the holiday season with some yummy Cava, chocolate chip cookies and a 20% discount on everything in the shop for one night only!!

Hope to see you there!! xx